Writing about MakeAlbum.

MakeAlbum is a photo-book printing service whose own AI picks the photographs and lays out the pages: you upload the whole camera roll, approve the book, and a 300 × 300 mm layflat hardcover arrives by post.

Quote anything on this page. For a review copy, an interview or a figure that is not here, write to info@makealbum.com.

Boilerplate

MakeAlbum (makealbum.com) turns an unsorted set of phone or camera photos into a printed photo book. Its AI, built for photo books rather than adapted from a chatbot, drops the blurred and repeated frames, groups the rest into chapters by time, place and people, writes the titles and lays out every spread; the customer reviews the whole book in the browser and approves it before anything is printed. The book is a 300 × 300 mm square layflat hardcover with an acrylic front and a leatherette spine, 26 to 80 pages, printed by Saal Digital and delivered tracked, shipping included. Prices start at €199 in Europe and about $295 in the United States. MakeAlbum is made in Lisbon, Portugal, by Aleksandr Belov and the studio Norteira.

The facts

What it is
A printed photo book, AI-curated from the customer's own photos. Not a design tool: there is no file to download; the product is the book in the post.
Format
300 × 300 mm square hardcover, layflat binding, acrylic front cover, leatherette spine in white or black, matte or glossy paper.
Pages
26–80 interior pages, any even number, priced per page.
Price
€199 for 26 pages to €349 for 80 in Europe; about $295 to $515 in the United States. Shipping included in both.
What the AI does
Pre-filters blur, bursts and duplicates; scores and clusters the photographs into chapters by time, place and people; picks the frames to fill the page count; writes the album title, chapter titles and captions from a short brief; lays out every page in one of four looks (Minimal, Classic, Immersive, Polaroid).
What the customer does
Uploads the whole set, hearts a handful of must-have photographs, reads through the finished book, edits anything (swap, reorder, retitle, re-roll a page), approves. Nothing prints before approval.
Done-for-you
€59 extra: MakeAlbum's own editors curate, design and caption the book from the customer's brief; the customer gets a preview by email and approves it.
Turnaround
Production typically 4–6 working days after approval, plus 2–4 working days delivery inside the EU (roughly 6–10 working days door to door); two to three weeks to the United States by DHL Express.
Where it delivers
Europe, the United States and the United Kingdom today — Canada and Latin America coming soon.
Printing
Saal Digital GmbH, Germany; the US edition is printed by Saal Digital's US production.
Privacy
Photographs are stored privately in EU object storage, never sold, shared or used to train AI, and deleted 90 days after the order ships or on request.
Company
MakeAlbum, operated by Aleksandr Belov (NIF 319455580), Lisbon, Portugal; part of Norteira. Site launched 2026; the .com domain since June 2026.
Founder
Aleksandr Belov, founder of Norteira, Lisbon.
Contact
info@makealbum.com — replies within about one business day, Lisbon time.

Images

Product photographs of the book, free to use in a write-up about MakeAlbum with the credit “MakeAlbum”. Each link opens the full-size file.

  • A MakeAlbum 300 × 300 mm layflat photo book held open at a spread

    A MakeAlbum 300 × 300 mm layflat photo book held open at a spread

  • The front cover: acrylic plate with the photograph and the title, leatherette spine

    The front cover: acrylic plate with the photograph and the title, leatherette spine

  • A spread lying flat, a photograph crossing the fold

    A spread lying flat, a photograph crossing the fold

  • A chapter opener page with its title

    A chapter opener page with its title

  • The printed book on a table

    The printed book on a table

  • MakeAlbum mark

    The mark, 512 × 512 PNG.

See the real thing

The fastest way to judge it is to make one: uploading, the curation and the editor are free, and the book is in front of you in a few minutes. Ask for a printed review copy by email.